![]() ![]() Provide a clear and concise message to customers about the product.Generate excitement and interest in the product amongst employees.Ensure that all employees are aware of the launch date and have the necessary information about the product.This communication plan applies to the launch of and is in effect from –, before and after the launch date of. Measure the results of your plan after communicating with the relevant stakeholders – recognizing areas for improvement means that you can update your strategy to increase its effectiveness.Calculate how each step will take and thus how long the communication plan will run for in total – this is necessary for clarifying the timeline and allocating a budget to make the necessary resources available.Assign responsible parties – decide who will be in charge of delivering your communications plan on the various channels and to each different audience.Decide which channel(s) your messages will be delivered through – whether the best method for reaching your target audience would be via email or a press release, for instance, affects how the communication plan will be written.Identify the target audience segments of your communications plan – knowing and understanding the recipient of your messaging makes it easier to set the right tone for them. ![]() ![]() They might also be specified explicitly in the communication plan (e.g.
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